ESPN re-launches ESPN Deportes Radio on 1540-AM KZMP in Dallas Market.

ESPN, Inc. will expand to serve the Hispanic community in the Dallas market with the official re-launch of ESPN Deportes Radio on 1540-AM KZMP, effective Monday, June 1, 2009. 1540-AM ESPN Deportes Radio is the second station operated by ESPN in the Dallas / Fort Worth market, joining 103.3-FM ESPN (KESN-FM). ESPN Deportes Radio is currently heard on 1480-AM KNIT and will continue to be simulcast on KNIT for an indefinite amount of time.

The re-launch of ESPN Deportes in Dallas also coincides with ESPN Radio moving to brand new State of the Art studios in Las Colinas.

“We are extremely pleased and proud that we were able to upgrade the reach of ESPN Deportes Radio to a full market signal in the Dallas / Ft. Worth market,” said Pete Dits, Vice President & General Manager of 103.3-FM ESPN / 1540-AM ESPN Deportes. “We currently reach Dallas County, and the new signal on 1540-AM KZMP will allow us to reach the entire market with exclusive coverage geared toward the Hispanic sports fan.”