Estralla TV expands to New York Market.

Liberman Broadcasting, Inc. (LBI Media) announced the execution of an affiliation agreement in New York, the nation’s largest television market. Under the agreement, Tribune’s WPIX-TV, the flagship CW network affiliate for the New York market on channel 11.2 starting October 1st. The addition of Estrella TV to Tribune’s New York operation gives LBI a presence in the second largest Hispanic TV market in the United States, representing 10 percent of the nation’s total Hispanic households.

Under the terms of the agreement, WPIX-TV will debut Estrella TV’s highly rated slate of original programming featuring top Latin American talent, like “Estudio 2,” “Los Chuperamigos,” and “A Que No Puedes.” A recognized leader in the production of high-quality Hispanic content, LBI Media also owns a library of over 5,000 hours of programming that has successfully aired in the U.S., as well as internationally.

“Tribune’s WPIX has an outstanding legacy and is a leading station in the New York market. Its rich history and resonance with TV audiences makes it the ideal partner for Estrella TV as we expand our reach across the United States,” said Lenard Liberman, Executive Vice President, LBI Media. “We are confident that our compelling Hispanic television content will provide a compelling and popular entertainment option for viewers in the New York region while providing advertisers an opportunity to reach a growing demographic in a major market.”

In addition, the Company has broadened Estrella TV’s footprint through multiple station acquisitions and affiliate deals with other leading broadcasters this year. Combining LBI Media’s owned and operated and affiliated stations, Estrella TV’s U.S. market presence has expanded to 68 percent of Hispanic television households, with more affiliations pending.

“Partnering with LBI is a great opportunity for us to maximize the PIX brand and serve our large and diverse Latino audience. We have full confidence that our viewers will enjoy Estrella TV’s scripted drama, comedy, musical-variety, talk and game show programs,” said Betty Ellen Berlamino, WPIX’s President and General Manager.

Tribune’s sales teams will have the full backing of LBI Media’s wholly owned national sales force, Spanish Media Rep Team (SMRT). The dedicated team has offices throughout the U.S. and focuses on selling TV spot advertising exclusively for Estrella TV affiliates.