Estrella de Jalisco’s “VIVE TU ESTRELLA”

Estrella Jalisco is introducing a “Vive Tu Estrella” grant to empower one person to quit an unfulfilling job and pursue their true life’s passion. The grant is part of Estrella Jalisco’s new “Vive Tu Estrella” advertising campaign, which challenges its community to dare to live their lives authentically.

Estrella Jalisco is introducing a “Vive Tu Estrella” grant to empower one person to quit an unfulfilling job and pursue their true life’s passion. Apply by March 18, 2022 for a chance to win $100K toward your dreams.

The campaign includes 6, 15 and 30 second videos that spotlight the courage of first generation Mexican Americans who dare to “live their star” by being true to who they are in a collection of powerful vignettes – including a baile sonidero with a performer who boldly asserts his own style and an aspiring chef who proudly shows off his skills to his family.

“At Estrella Jalisco, we want to support the bold, the authentic, and the daring within our community. That’s why we’re excited to launch our ‘Vive Tu Estrella Grant’ which is tailored to empower one lucky winner to live out their true passion and career goals,” says Kelsey Willis, Brand Director of Estrella Jalisco at Anheuser-Busch.

To provide the winner of the “Vive Tu Estrella” grant with the tools necessary to pursue their true calling in life, Estrella Jalisco is partnering with The Hispanic Alliance for Career Enhancement (HACE), a national nonprofit dedicated to the employment, development, and advancement of current and aspiring Latino professionals.

“We’re thrilled to take part in Estrella Jalisco’s ‘Vive Tu Estrella’ grant, as we celebrate our 40th Anniversary. Our mission has always been to propel the advancement of current and aspiring Latino professionals, so we love the idea of empowering someone with the means to chase their true passion and career goals like leadership coaching,” explains Kimberly Gutierrez, Director of Leadership Programs at The Hispanic Alliance for Career Enhancement.

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