Estrella Media elevates Sales Executives to Leadership Roles

Estrella Media announced the elevation of seven executives on its sales team. Steve Mandala, Chief Revenue and Local Media Officer, made the announcement.

Brian Fisher was promoted from Vice President, Digital Sales to Senior Vice President, Digital Sales, and Rogerio Alves was named to replace him as Vice President, Digital Sales. In addition, market leaders Claudia Santana, Daniel Lowry, Nicolas Valls, BJ Perez, and Reza Hariri were promoted to Vice President and Regional Director of Sales roles.

“Since joining the Estrella Media team three months ago, I’ve been impressed with the passion, creativity, and best-in-class work by these leaders,” said Mandala. “With this organizational alignment, we create the framework to change and fuel the Hispanic marketplace. This team will lead and develop diverse teams who educate and advocate for the important Estrella audience. It is a strengthened marketplace with Estrella, and with this change, we will continue to shape how the Hispanic audience and content is supported by brands, agencies, and its audiences.”

Leading the announcement is Brian Fisher, promoted to Senior Vice President of Digital Sales. He was formerly Vice President, Digital Sales for the company. Fisher continues to drive the national digital sales opportunities and strategy for Estrella Media’s AVOD, FAST, and digital platform sales in his elevated role. He reports to Mandala and remains based in New York.

“Brian has taken a leadership role within the national sales team through his effective work in growing our digital sales, as well as taking on direct responsibility for network sales. Through his work, he has elevated the company’s sales position, and his commitment to excellence is obvious to all of us. He is the right person to lead this very important area of the company,” said Mandala.

Rogerio Alves will replace Fisher as Vice President of Local Digital Sales. Alves will continue to grow Estrella Media’s digital business, focusing on local digital sales working with all of Estrella’s local sales leaders and account executives. He reports to Fisher and is based in New York.

Vice President and Regional Director of Sales promotions include:

Claudia Santana, formerly General Sales Manager in Los Angeles, will have responsibility for all of Estrella Media’s Southern California television and radio stations and digital properties, including EstrellaTV’s flagship television station KRCA in Los Angeles and KSDX in San Diego, and radio stations Que Buena in Los Angeles and Riverside (KBUE, KBUA, KEBN, and KRQB), and La Ranchera (KWIZ). Jose Luis Ramirez, General Sales Manager, KRQB, reports will report to Santana. Santana reports to Mandala, and is based in Estrella’s Burbank offices.

Nicolas Valls, formerly General Manager of WGEN, will have continued responsibility for sales for Miami TV station WGEN, and expanded responsibility for Estrella’s WASA TV station in New York. He reports to Mandala and is based in Estrella’s Miami station offices.

Daniel P. Lowry, formerly Director of Sales for Dallas, will oversee Estrella’s Texas television and radio stations and digital properties, including television stations KMPX (Dallas) and KZJL (Houston), radio stations La Raza (KNOR in Dallas; KTJM and KNTE in Houston), Luna (KBOC in Dallas), El Norte (KQQK in Houston), and La Ranchera (KZZA in Dallas). Wynette Ortiz, Director of Sales, Houston, and Alex Fernandez, General Sales Manager, Dallas, will report to Lowry. Lowry reports to Mandala and is based in Estrella’s Dallas offices.

BJ Perez, formerly General Sales Manager, Denver, will continue his sales responsibilities for Denver TV station KETD, and will expand his role to oversee Chicago TV station WESV. He reports to Mandala and is based in Estrella’s Denver offices.

Reza Hariri, formerly General Sales Manager, San Francisco, will continue his sales responsibilities for San Francisco TV station KEMO and will add responsibility for Phoenix TV station KVPA. He reports to Mandala, and is based in Estrella’s San Francisco offices.