Estrella Media Executives present at IAB NewFronts
May 5, 2023
Estrella Media key executives presented a panel discussion “The Hispanic Digital Opportunity: Estrella Media’s Solution” at the 2023 IAB NewFronts in New York. The presentation was in-person and streamed live. The presentation will be available at EstrellaMedia.com on May 9.
Photo from Left to Right: René Santaella, Chief Digital and Streaming Officer, Estrella Media; Emilio Aliaga, Chief Digital Officer, TV Azteca; Jacqueline Hernández, CEO & Co-Founder, New Majority Ready; and Steve Mandala, Chief Revenue and Local Media Officer, Estrella Media.
Panel: The Hispanic Digital Opportunity: Estrella Media’s Solution. Hispanics are core to every consumer brand’s business. The original digital adopters and adapters, Hispanics of all demos lead digital behavior. Estrella Media has fueled the FAST generation and is a leader in authentic, culturally relevant, and community-centric Spanish-language content. Estrella Media and its partners in its EMAS initiative continue to push how brands make impressions in the digital content space.
