Estrella Media introduces ‘Authentically Latino inherently American’ content
May 2, 2024
Estrella MediaCo presented information on the content and mindset driving digital consumers at its2024 IAB NewFronts presentation today. Announcements presented during the presentation included the company’s +28% year-over-year Connected TV (CTV) growth, and the partnership with leading factual entertainment and media company Curiosity. Estrella will program three new Curiosity content channels in Spanish, which will launch first on Samsung TVPlus: Curiosity Español, Curiosity Animales and Curiosity Motores. The presentation was made by Steve Mandala, Chief Revenue and Local Media Officer, and René Santaella, Chief Digital and Streaming Officer.EstrellaTV’s anchor and host, Nour Milla, presented audience insights.
Mandala said, “We are a content company first, with strong distribution platforms making the content available anywhere at anytime for our fans. Our content strategy of focusing on the brand of ‘topical entertainment’ focuses us on how we entertain and inform –from our reality and competition shows, personality and pop culture series, and our award-winning news that has tremendous impact during this election year.”
“We have led the FAST Spanish-language expansion in the industry, and this is an exciting moment of growth for us,” said Santaella.“We are widely distributed on FAST, and our app continues to have tremendous organic growth. We achieved an increase of almost 30% in reach across our channels in 2023, and that comes from our laser focus on being best-in-class in streaming distribution.”Key takeaways:
- Estrella had +28% year over year growth in uniques across its CTV platforms, including 13mm aggregated CTV viewers.
- Estrella has partnered with leading factual and documentary media company Curiosity to curate three new Spanish-language FAST channels that will premiere on SamsungTV Plus in 2024, including:
- Curiosity Español–the gateway to discovering all that the universe has to offer and always leading with questions.o
- Curiosity Animales –brings us closer to the magical animal kingdom and the inspiring world of animals.o
- Curiosity Motores–an adrenaline rush for all types of motor enthusiasts, by land, air, sea and even space.
