Estrella Media announced it will launch Estrella News, a 24/7 Spanish-language digital news network, on digital subchannel MGEN in the greater Miami area. Estrella News on MGEN is the newest announcement in Estrella Media’s expansion strategy in the South Florida market, which is led by its owned and operated WGEN Estrella 8 Miami broadcast station.
WGEN Estrella 8 launched in March 2018 and has elevated Estrella Media’s linear and digital distribution within the Miami Hispanic media landscape.
“Our audience craves news and launching digital subchannel MGEN gives us a 24/7 news network in Miami that reinforces our commitment to this community,” stated Nicolas Valls, General Manager, WGEN Estrella 8 Miami. “This will definitely be a game-changer for Estrella 8 Miami, ramping up our presence and influence in this key market. Having a state-of-the-art, 24-hour digital news outlet to better inform our community is an exciting new option for our audience. South Florida viewers are avid news consumers and MGEN Estrella News will cater to that need.”
Estrella News is led by a team of dedicated digital news professionals providing live news to Spanish-language audiences in South Florida and across the country. This digital news team and network will bring live and breaking news, special assignments, and special reports, all produced in a short form news cycle that fits consumer viewing habits within the digital environment.
The digital network grid will consist of local, national, entertainment, and sports news segments, all produced in-house by some of the best journalists and media professionals in the industry.