Estrella Media launches in San Francisco Bay Area

Estrella Media has launched the EstrellaTV network on a new affiliate station KMMC Channel 30 in San Francisco. KMMC is owned by Major Market Broadcasting (MMB), which launched EstrellaTV across the Bay Area’s top three markets, San Francisco, Santa Clara, and San Jose, as well as Petaluma and Rohnert Park.

“We welcome MMB to the EstrellaTV family and are excited to watch them grow the network in the Bay Area,” said Brian Kei, COO/CFO, Estrella Media. “EstrellaTV has had the #1 Spanish-language station in the market, and we know that Ravi and his team are going to help us grow the Spanish-language market and audience.”

“We are elated to be working with Estrella Media, as we have long admired what they have built and represent. As a Bay Area based broadcast group, we are committed to the same level of deep engagement with the Hispanic