Estrella Media launches NORTEADOS CON DON CHETO

Norteados con Don Cheto, Estrella Media’s new one-hour scripted comedy series, will have the first dual platform launch for the EstrellaTV network. The series expands on the characters and rich lore of the hit radio show Don Cheto Al Aire, featuring Don Cheto, Chino, Gisselle Bravo, and Said Garcia.

The series makes its streaming premiere on September 15 on the new streaming service, Samsung TV Plus, with three episodes. In addition, the series will make its broadcast premiere on EstrellaTV on September 22 at 8 p.m./7 p.m. CT and 9 p.m./8 p.m. CT, with two weekly, back-to-back episodes.

The series unveils a new format for Spanish-language TV that borrows from sketch comedy, improv, mockumentary, and contemporary scripted sitcoms. Set in a cozy home garage, Norteados con Don Cheto features relatable storylines and incredible catastrophes (in Spanish with English language subtitles).

Don Cheto is the beloved character from radio, TV, and YouTube, who has won the hearts of millions of loyal followers in the U.S., Mexico, and Latin America through his daily Los Angeles-based radio show. His three talented friends and co-hosts – Said, Gisselle, and Chino – round out a troupe that does relevant and irreverent comedy every morning. First-season storylines include: dueling with pocho podcasters, finding a girlfriend for the elderly Don Cheto, being bilked by a hot repair guy, and the perils of occasional time travel.

The series was created and produced by Estrella Media’s Agua Fresca Studios, headed by the show’s Executive Producer Jose Marquez, based on the Don Cheto character created and performed by Juan Carlos Razo. After premiering on the Samsung TV Plus streaming app and platform on September 12 and on EstrellaTV on September 22, the series will be available on-demand on the EstrellaTV app and streaming on EstrellaTV.com starting September 22.