Estrella Media’s Que Buena radio station launches ‘SOMOS LA’ marketing campaign

Que Buena Los Angeles (105.5/94.3 FM), the Spanish language Regional Mexican music radio station owned by Estrella Media, unveiled its new logo and marketing campaign. “Somos LA, Aqui Suenan las que Pegan” is the new campaign for the station that reflects and represents the unity and inspiration of Latinos through Regional Mexican music.

The campaign will feature a new suite of creative centered on some of the legends and current icons of Regional Mexican music who have been featured on Que Buena Los Angeles, and on its sister station in Riverside (96.1 FM).

Artists to be featured in the year-long campaign include legendary artists Jenni Rivera, Vicente Fernandez, and Chalino Sanchez, and current icons like Grupo Firme, Banda MS, Christian Nodal, Angela Aguilar, Carin Leon, Gerardo Ortiz, El Fantasma, Julion Alvarez, and Dos Carnales, with more added to the campaign this fall.

“Que Buena Los Angeles has been the heart and soul of the city for over 20 years,” said Eddie Leon, EVP, Radio Programming and Events, Estrella Media. “We are Regional Mexican music. We have a rich history with the legends and the new leaders in the genre like Grupo Firme, Banda MS, Angela Aguilar, and Christian Nodal in supporting and promoting their music and the culture. Fans in LA and Riverside will see a fresh, strong look that mirrors themselves and the music that we play every day. Somos Latinos. Somos Que Buena, we are LA.”

As part of the launch, the current superstars of Regional Mexican music will be joining the station’s renowned national morning show, Don Cheto Al Aire, as well as DJ’s Marlene Quinto and Compa Radio.