Estrella TV on DIRECTV
October 5, 2016
LBI Media, Inc., parent company of the Estrella TV Network, announced a new agreement with AT&T* for carriage of Estrella TV on DIRECTV.
With the DIRECTV agreement, Estrella TV Network expands its current carriage across the entire U.S., beginning October 4, 2016, on Channel 442.
“This agreement illustrates Estrella TV’s importance as content provider of relevant and original Spanish language television programing in the U.S.,” said Cathy Lewis Edgerton, senior vice president, Distribution and Affiliate Sales, Estrella TV Network.
“Our programming strategy is extremely relevant in today’s fast-paced viewing environment” said Lenard Liberman, CEO of LBI Media, Inc. “The DIRECTV agreement will accelerate Estrella TV’s momentum.”
