Estrella TV enter Chicago Market.

Liberman Broadcasting, Inc. (LBI Media) announced the acquisition of its ninth owned-and-operated (O&O) television station, from Trinity Broadcasting Network, Inc. The deal, which comes on the heels of LBI Media’s recent station purchase in Denver.

Licensed to Palantine, Illinois, the television station serves the Chicago market on Channel 40 from the Willis Tower, formerly named the Sears Tower.

“With the addition of the Chicago station to our O&O stable, LBI Media has achieved yet another significant milestone: Estrella TV will now be seen in each of the top fifteen U.S. Hispanic markets,” said Lenard Liberman, Chief Executive Officer and President of LBI Media. “Hispanics are among fastest growing segment of Chicago’s population with nearly two million living in the metropolitan area. We seek to enrich the community with Estrella TV’s refreshing news and entertainment, in addition to providing advertisers with a unique platform to engage a coveted demographic.”