Estrella TV enters Miami Market.
March 6, 2009
Liberman Broadcasting, Inc. (LBI Media) announced that it has entered into an affiliate agreement with Sunbeam Television for WSVN 7, a Fox-affiliated television station licensed to serve the Miami-Fort Lauderdale market, the third largest Hispanic market in the United States, to broadcast on the station’s digital multicast channel, 7.2. With the WSVN partnership in place, LBI has solidified Estrella TV’s presence in the top five Hispanic markets in the country, and that, along with other key growing markets the Company is broadcasting in, brings its total reach to 48 percent of Hispanic television households.
Like all Estrella TV affiliation agreements, WSVN will have the full backing of LBI Media’s wholly owned national sales organization, Spanish Media Rep Team (SMRT). With offices throughout the U.S. and dedicated seasoned professionals focused on selling television spot advertising exclusively for Estrella TV affiliates, SMRT has a strong track record of success in the 15-plus years since its launch.
“There continues to be significant interest from industry leading broadcasters for the highly rated programming that is featured on Estrella TV. For the past 10 years, LBI has developed its television programming model, which has resulted in No. 1 and No. 2 Nielsen rankings in our markets,” said LBI Media Executive Vice President Lenard Liberman. “We look forward to working with the well-respected and talented team at Sunbeam in bringing our Estrella TV network programming to the Miami-Fort Lauderdale market and expect additional agreements to be in place in the very near term as we select our partners.”