Estrella TV goes Global.
March 25, 2012
Estrella TV is making their vast library of content available for the first time ever to all platforms around the world and has appointed worldwide distribution executive Andy Weir as head of the broadcaster’s new division.
As Estrella TV Senior Vice President, Content Distribution, Weir will be responsible for handling the distribution of its more than 6,000 hours of original entertainment programming to the global marketplace, as well as offering original formats based on several of the networks original series brands.
“We are delighted to announce the appointment of Andy Weir to head up Estrella TV’s foray into content distribution. Andy is recognized across the industry for his extensive track record of success in distribution of content across multiple platforms working on behalf of many of the world‚s most prestigious entertainment companies and broadcasters. Guided by Andy’s deep experience in distribution, Estrella TV is poised to become one of the most prolific resources for high quality original entertainment in multiple genres,” said Lenard Liberman, CEO of Estrella TV.