Tr3´s: MTV, Música y Más announced the launch of its talent competition for aspiring Latino artists with Dame Un Break presented by Wendy’s. Up-and-coming Latin music acts will battle it out for viewer votes on Tr3s’ Latin Music Channel, powered by Ourstage.com for a shot at stardom. Aspiring artists can submit their auditions today through June 18th on dameunbreak.tr3s.com. The voting period for the finalists will run from July 2nd – July 16th and the winner will be announced in late July.
“It is fantastic to participate in the discovery and nurture of new talent… Music is in our DNA and we have had a great trajectory in discovering talent from Juanes thru Prince Royce. With Dame Un Break, Tr3s will offer a platform for new talent to be able to share their music with the rest of the world… and hopefully, along the way, we will find another Latin superstar in the making,” said Jose Tillan GM & EVP of Tr3s.
The winner will team up with Tr3s executives and a Grammy Award-winning producer in the studio to produce a hit single and shoot a music video. Additionally, the network will capture all the behind-the-scenes action in the winner’s very own “Making of” special. The music video and special will debut across multiple Tr3s screens as part of the 6-week promotional campaign. The music video will also serve as a branding platform for charter sponsor Wendy’s to organically integrate their latest products.