Ethnic Print Media Group to conduct 2nd Hispanic newspaper audit.

Ethnic Print Media Group has announced the second nationwide audit of more than 95 Hispanic newspapers. The 2006-2007 initiative will analyze a broad range of Hispanic newspapers from those in the top 10 DMAs to publications in the fastest growing Hispanic markets.

The audit goes beyond circulation values to provide in-depth, qualitative readership data including demographic information, buying and spending habits, and lifestyle preferences.

“In an effort to continue the growth and success of Hispanic print media we have made it our responsibility to improve the landscape for publishers, advertising agencies and fortune 500 clients. Our goal is to create a valuable tool that will make Hispanic newspapers a staple in the media mix,” said Trevor Hansen, senior vice president Ethnic Print Media Group. “For the second year in a row we are delighted to be collaborating with the Circulation Verification Council on this exciting venture.”