Ethnic Print Media Group & Geoscape International form strategic partnership.

Ethnic Print Media Group announced a strategic alliance with Geoscape International. The partnership combines the strengths of a top print media company with those of a top business intelligence firm to offer clients a thorough understanding of the multicultural marketplace.

“Geoscape International’s high-level market intelligence complements our vast database of cultural knowledge. When aligned we can provide our clients with 360 degree media and market intelligence,” said Trevor Hansen, senior vice president Ethnic Print Media Group. “We are proud to be able to incorporate the power of Geoscape into our media presentations and market analysis.”

“At Geoscape International we transform market intelligence into intelligent marketing programs,” said César M. Melgoza, president and CEO Geoscape International. “We are excited to be able to elevate our offerings by including a wide variety of Hispanic and Black newspapers that have gone through Ethnic Print Media Group’s quality controlled validation process. Featuring Ethnic Print Media Group’s extensive media information in our Geoscape® Intelligence System means providing advertisers rapid access to reliable, accurate data that can fuel their media plans.”