Ethnic Universe Estimates For Local TV Markets.

Nielsen Media Research reported updated universe estimates for Hispanic, African American and Asian Americans in its local television markets. Nielsen’s new estimates reflect the rapid growth of U.S. ethnic populations in numerous local markets, and will be used for the entire 2005-2006 television season. Many of the markets increasing in rank among ethnic homes are in the Southern and Western regions of the U.S., which is a similar trend to what Nielsen reported last month for the total market rankings.

Four of the fastest growing markets – Palm Springs, Phoenix, Ft. Myers and Las Vegas – had Hispanic TV household increases of 8% or greater and Asian and African American TV household increases of 5% or greater.

The three tables below show the top 10 ranked television markets among Hispanics, African Americans and Asian Americans.

For a full listing of the 2005-2006 local television markets CLICK below:

http://www.nielsenmedia.com/forclients/05-06_DMAs.xls