Eugenio Derbez named Boost Mobile’s Advisor for the Latino Community

Boost Mobile and Eugenio Derbez, one of Mexico’s top actors, producers and directors – best known for hits such as Instructions Not Included, Acapulco and Oscar-award winning CODA – are announcing his newest role as advisor for Boost Mobile’s Latino programs. In this latest endeavor, Derbez will advise Boost Mobile on how to offer greater value to the Latino community with plans and services that enable them to stay connected in both the U.S. and Mexico. Derbez also directs and stars in a new nationwide ad campaign for Boost Mobile targeting Latino customers in the U.S.

“Eugenio Derbez is a trusted ally and partner for Boost Mobile, making sure our wireless services provide value and expand access to the Latino community,” said Stephen Stokols, EVP of Retail Wireless, DISH Wireless. “With his help, Boost Mobile will continue to go above and beyond in meeting the needs of our Latino customers.”

“I know the importance of affordable, reliable wireless service as a way to keep in touch with loved ones in the U.S., Mexico and across Latin America,” said Derbez. “This is just the beginning of my work with Boost Mobile, and through our partnership, we look forward to launching initiatives that resonate and serve the Latino community in a way no other wireless carrier in America does today.”

In the ad campaign, Derbez speaks to his fans and the broader Latino community about Boost Mobile’s improved coverage on America’s largest 5G networks, the lowest price for a single line of unlimited service, and fully featured plans with free unlimited calls to and from Mexico. Derbez also highlights popular smartphones available for Boost Mobile customers like the Samsung Galaxy A23 5G and moto g 5G. Additional details on future Latino community-focused programs developed between Boost Mobile and Derbez will be announced later this year.