Eventus become strategic partner of the Kiwanis Club of Little Havana to promote growth.

The Kiwanis Club of Little Havana, a non-profit organization dedicated to developing community outreach programs in South Florida, and Eventus announced a multi-year alliance surrounding Calle Ocho and other Carnaval Miami-related events. The partnership aligns the world’s premier Hispanic block party that pioneered Hispanic festivals across the country, with the leading Hispanic experiential marketing company in the US, aiming to deliver invigorating ideas to take Calle Ocho and ancillary events to new heights.

“We are looking forward to this collaboration with Eventus, which understands the infrastructure of Carnaval Miami and the Calle Ocho event, and feel confident that this alliance will provide the necessary fuel to continue
to propel Calle Ocho and Carnaval Miami as the world-class event that it has been for over 30 years,” said Ricardo Gonzalez, President of the Kiwanis Club of Little Havana.

The collaboration between both entities will consist of a “fresh-approach” master plan inclusive of sponsorship opportunities, event content, and marketing efforts. The endeavor will continue to support Kiwanis’ mission to
highlight the community’s evolving multi-culturalism through the events’ various touch-points.

“As a South Florida native, I have witnessed the good works that the Kiwanis Club of Little Havana has accomplished for the South Florida community with the funds raised by Carnaval Miami events, and we look forward to working with the Kiwanis of Little Havana to help maintain Calle Ocho as the premier Hispanic festival in the country,” said Eventus CEO & President, Nelson Albareda. “As a marketer, I recognize the unique opportunity that Carnaval Miami offers to connect consumers with brands and sponsors in a meaningful and relevant manner, bringing together Latin music, food and culture with the magic of a world-class city such as Miami,” added Albareda.