Eventus Marketing & R. Paniagua Form Strategic Alliance.

Miami-based Eventus Marketing, Inc. (Eventus) will form a strategic alliance with New York’s R. Paniagua, Inc. (RPI). The companies are focused on delivering; quality Latin entertainment and sports, media programs, event marketing, and promotional platforms to top worldwide advertisers in key U.S. Hispanic markets.

“This new relationship will offer our mutual existing and potential clients, additional opportunities within the Hispanic entertainment and sports event marketing industry,” said Eventus President & CEO, Nelson Albareda. “In many aspects RPI has been an industry pioneer, we are excited to become part of this alliance which

The exciting combination of Eventus and RPI will maximize marketing, promotional & sponsorship efforts by creating multi-market events & tours, sports marketing & broadcast properties, cross-selling opportunities, and development of co-promotional efforts including publishing and Internet platforms.

“This alliance has been forged to better manage the needs of our clients, who are expanding their National exposures and regional sales needs. These two firms have over 30 years of combined experience in creating content that’s relevant to the U.S. Latino community and delivers measurable results for our customers,” stated Ralph Paniagua, President and CEO of R. Paniagua Inc. “And with our professional representatives in all of the key U.S. areas, the hands on service and attention that our clients will receive will be the best in the business. “

Some of the current programs the firms will be working on include; the Latin GRAMMY Street Parties, Caribbean Baseball, Hispanic Heritage Days at the Ball Park, and sweepstakes programs for the World Series and the Copa Libertadores.