Experian Simmons and the Latinum Network create research alliance.

Experian Marketing Services announced an alliance between Experian Simmons and the Latinum Network to identify, understand and engage Hispanic consumers.

“Latinum’s peer-to-peer network provides a platform where our members can continually share critical Hispanic market insights and identify best practices for reaching and monetizing this influential segment,” said Michael Klein, Latinum co-founder and principal. “Experian Simmons, with their vast research arsenal and reputation for providing trusted Hispanic insights, will be an important component of our product and service offering moving forward, which will be used along with our proprietary direct-to-consumer research to ensure Corporate America is well-equipped to reach this high-growth consumer segment.”