Exploring New Media Channels for Your Brand

By Corey Haugen, Paul Her-Sturm

Many brands who invest in paid social media use Meta channels, Facebook and Instagram, as their go-to channels. These platforms reach billions of users, and they are mature in the sense that they have reliable data and tools for advertisers. That said, depending on your business goals and the audience you’re trying to reach, it’s worth exploring other channels to convert users to customers.

This doesn’t mean you have to leave your tried-and-true channels behind, but as brands grow, target audiences (and marketing budgets) evolve, and digital marketers may encounter scalability issues on their current channels, so keeping your options open and testing new channels is a smart idea.

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Courtesy of Association of National Advertisers