EXPOSITO-ULLA: WHEN A LATINO MESSAGE CROSSES OVER…
April 4, 2010
Perhaps one of the most active accounts in 2009 and 2010 has been the U.S. Census 2010. As CEO of the independent, Hispanic-owned agency d expósito and Partners, LLC, Daisy Expósito-Ulla has once again played a protagonistic role in helping gain the confidence of millions of Latinos to complete and return the Census form. Nearing its fifth anniversary, the young shop with a respectable client roster took upon itself the task of placing the most extensive and complex Hispanic media buy covering over 65 local media markets, a monumental strategy designed by media guru, Gloria Constanza, partner and media leader at d expósito & Partners.
In this interview, Expósito-Ulla talks about the successful experience of partnering with global agency DraftFCB as head of the Census 2010 effort, as well as collaborating with GlobalHue and other ethnic agencies on many aspects of the Census 2010 mission.
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http://www.HispanicCMO.com
