Facebook revenus UP
January 31, 2014
In Q4 2013, total revenue was $2.59 billion, an increase of 63% year over year, compared with $1.59 billion in the fourth quarter of 2012. Revenue from advertising was $2.34 billion, a 76% growth in advertising revenue from the same quarter last year. Approximately 53% of ad revenue came from mobile, up from approximately 23% of advertising revenue in the fourth quarter of 2012. Not only is this the first time Facebook mobile crossed the 50% threshold, but it’s also its first billion-dollar mobile quarter. In fact, our Q4 mobile ad revenue of $1.25 billion was nearly as large as our total ad revenue in Q4 of last year. This growth continues to be very broad-based. Total payments and other fees was $241 million for the fourth quarter of 2013.