Fair Play or a Fairy Tale.

Just read Nancy Hill’s op-ed piece titled ‘Fair Play’ in P&C magazine. Ms. Hill is the President & CEO of the American Association of Advertising Agencies (4A’s), where she portrays herself as empathetic and a Hispanic market expert due to her tenure a Lowe’s Hispanic shop LOLA.

I do not think LOLA did much, I am still trying to remember their launch and what they worked on.

A yes, she also does some Peace Corps type stuff in Ecuador, where she practices her Spanish. ¿Y esto la hace una experta en Hispanic Marketing?

Her point in the op-ed piece is that Hispanic ad agencies cannot complain about not getting the business when they pitch either Hispanic or mainstream business if they themselves do not evolve to be a “More Mainstream” and to stop marginalizing ourselves as Hispanic Ad Agencies.

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