Falcon International Bank @ Blue Clover.

Falcon International Bank has named Blue Clover its agency of record for advertising, marketing, and public relations initiatives. Blue Clover will provide integrated communications services of both on- and off-line branding to Falcon International Bank, a $320-million bank serving the Laredo market for 16 years. Falcon opened its first San Antonio branch in 2001.

Blue Clover, who will serve in the account management role, formed a strategic alliance with inHOUSE Consulting Group and Second Shift Marketing Solutions Company because of their expertise in public relations and strategic management respectively. “Our partners represent the best in their disciplines,” said Jose Sena, president and CEO of Blue Clover. “We are thrilled to be working with them.”

“Blue Clover understands our brand and our customers,” said Adolfo E. Gutierrez, president of Falcon International Bank. Several other agencies also demonstrated impressive capabilities, and outstanding credentials; however, our selection team was convinced that Blue Clover’s creativity, tenacity, and expertise would best match our company’s needs.”