Falcon joins Shortcode 7.

Shortcode 7 announced the appointment of Verónica Falcón to Corporate Sales, a newly created division for the purpose of developing new business and forging strategic alliances/partnerships for the company.

Ms. Falcón, with more than 25 years of experience in marketing, advertising and sales, will report directly to Gerardo Payán, owner and creator of this patent-pending SMS software.

“After a 7 year hiatus, running my own retail business, I was presented with a great opportunity to come back to the industry with a unique product among mobile solutions that allows companies to connect, create and manage multiple mobile campaigns with a versatile and easy to use platform. After more than 25 years in business, in various capacities, it is exciting to be a part of Shortcode 7’s management and entrepreneurial spirit.”

At its core, Shortcode 7 is an SMS search engine-search without an internet connection. No mobile app is necessary and any type of cellphone can be used. Using one global shortcode, the interaction of a 701010 SMS campaign opens a conversation between brand and consumer in a manner never before experienced digitally.

Ms. Falcon started her career in New York at Conill Advertising/Saatchi & Saatchi in account management/strategic planning, she then moved to Austin, TX and worked for Vista Magazine as Southwest Regional Manager and then followed a move to Miami where she was VP Marketing and Sales for The Interep Radio Store’s SBS/Interep division.