Fans play key roles in Univision’s Premios Juventud Awards.

Univision will integrate viewers like never before for its “Premios Juventud” youth awards show. Leading up to, during and after the Thursday, July 19 broadcast (airing live from 7:00 p.m. to 11:00 p.m. ET), fans will have several opportunities to be part of the super heroes themed awards show. From live backstage streaming to fan questions via Twitter for the celebrities and exclusive coverage via the show’s social media correspondent, “Premios Juventud” will be more interactive than ever. Furthermore, viewers for the first time will choose the Best Dressed female and male celebrity on the blue carpet, via Twitter, and the winners will be announced live during the broadcast. 
 
“Our community has demonstrated their passion and excitement for Univision’s content across all of our platforms, and ‘Premios Juventud’ is one of several ongoing opportunities to pay it forward by truly making our fans part of one of the most popular award shows on television for young Hispanics,” said David Beck, vice president and general manager of Social Media, Univision Communications. “As the leaders serving Hispanic America with an unparalleled connection, Univision is continuously leveraging the power of social to take audience engagement to new levels.” 
 
“‘Premios Juventud’ is truly our fans’ choice awards. Each and every winner has been voted for and selected by our fans. Year after year we strive to make the celebration a unique experience for our viewers and this year’s efforts are unprecedented, as fans will get to choose the best-dressed celebrities, among other exciting activities we have planned,” added Cisco Suarez, senior vice president, Special Events, Univision.
 
Fans “Conduct” Blue Carpet Interviews – Starting Monday, July 16 fans will be able to send their questions for celebrities at the carpet arrivals by using the hashtag #PJPregunta.  Chosen by the producers, the Tweets with questions will be featured on-screen and asked to the respective celebrity during the blue carpet broadcast.
 
Best Dressed – Beginning at 7:00 p.m. (6:00 p.m. CT), during the carpet arrivals broadcast, the audience can share their picks for best dressed by using the hashtag #MejorVestido along with the celebrity’s name. Results will be tallied on-screen for the celebrities with the most picks. Furthermore, Univision fashion correspondent and co-host of entertainment magazine “Sal y Pimienta” (Salt and Pepper), Rodner Figueroa (@RodnerFigueroa) will also select his best dressed picks – three females and three males, all of whom will be entered as finalists in two categories to be voted on by fans exclusively via Twitter during the main broadcast. Fans can vote by tweeting the hashtag #MejorVestido with the name of the celebrities selected by Figueroa for “Quiero Vestir Como Ella” (I want to dress like her) and “El de Mejor Estilo” (the one with the best style).  One female and one male celebrity will be named the winners during the show.
 
This Is Your Party – Fans hosting their own viewing parties of “Premios Juventud” can share their pictures by tweeting with the #PJFoto hashtag. The best pictures selected will be shown on the broadcast, as well as made available on PremiosJuventud.com following the show.
 
Fan and Celebrity Tweets – During the carpet and main broadcast, viewer and celebrity Tweets will be shown on-screen. Fans can comment on the event or congratulate winners using the hashtag #premiosjuventud or by replying to @premiosjuventud. 
 
In the days leading up to the telecast, Ana Patricia Gonzalez, reporter for “Despierta America” (Wake up America) and who will also serve as the “Premios Juventud” social media correspondent, will host exclusive live chats with artists performing during rehearsals the week of July 16 starting at 6:00 p.m. ET/5:00 p.m. CT/3:00 p.m. PT through @premiosjuventud on Twitter. On the night of the broadcast, Gonzalez will engage with fans on social and on-screen presenting their photos and providing reminders of the activities they can participate in.
 
Also during the broadcast, the “Premios Juventud” backstage will be streamed live and feature real-time fan commentary from Twitter and Facebook alongside the stream on PremiosJuventud.com. Univision novela star Paola Pedroza (“El Talismán”) will provide fans exclusive insight on the backstage happenings at the awards show.
 
In addition to the backstage streaming, PremiosJuventud.com will feature the winners as they extend their thanks to those they weren’t able to on stage via the “Thank You Cam.” Following are others elements that are part of the extensive online and mobile coverage available on the site and on the Univision App:
 
* User voting online and mobile for their favorites nominees, then winners, that will be revealed during the show.
* Videos and photo galleries from previous years, including the best and worst dressed, plus Fan Cam and other backstage and behind the scenes exclusives. 
* Estado de celebración, where users can mix their own Facebook videos and photos with footage from last year’s celebration to create unique video reels. 
* Special content on the “Premios Juventud” forum, including parties, polls and custom promotions.
 
Fans are engaging with “Premios Juventud” on its forums, on Facebook.com/PremiosJuventud and on Twitter via @PremiosJuventud. Following the telecast, the audience can re-live the best moments of the night, see footage not shown on television and access the complete list of winners on PremiosJuventud.com.
 
Building on the enormous popularity of the yearly “Premios Juventud” broadcasts, featuring a “superheroes” theme and a group of celebrity hosts that no other Hispanic awards show has ever assembled, the broadcast will count with:
 
* Telenovela star Ana Brenda Contreras (nominated for “Chica que me Quita el Sueño”) and actress-singer-composer Eiza;
* Regional Mexican music sensation Gerardo Ortiz (nominated for six “Premios Juventud” awards);
* Tropical fusion music duo Chino y Nacho (nominated for “Mi Artista Tropical”; also performing);
* Television actress and personality Alicia Machado; and
* Hollywood star Wilmer Valderrama.
 

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