Farmers Insurance – Juega y Aprende con Jorge Campos initiative goes national.
April 12, 2011
After its great success in Los Angeles, the Farmers Insurance soccer sweepstakes is rolling into other markets across the nation. The sweepstakes provides young soccer enthusiasts with the opportunity to participate in a soccer clinic where they will learn and train with famed international soccer star Jorge Campos. The Juega y Aprende con Jorge Campos (Play and Learn with Jorge Campos) series of soccer clinics kicked-off this April in Los Angeles and will travel to Chicago, San Antonio, Dallas, and San Jose during the months of May and June.
“Farmers is proud to partner with soccer legend Jorge Campos, providing a platform for him to share his talents and experience with the local youth,” said Luisa Acosta-Franco, Vice President of Multicultural Marketing for Farmers. “We have found that soccer is a powerful tool that can serve to educate our children beyond the sport itself. It can also teach important life skills like leadership, teamwork, and unwavering fortitude, as these are the lessons we want to transcend through our clinics.”
“Being a good athlete takes more than just being good at the game. You have to be smart and able to play well with others. I feel very fortunate to have the opportunity to work alongside Farmers to teach our children key skills to succeed in soccer and in life,” said Jorge Campos.
The Farmers-supported soccer clinics consist of a two-hour skill building session led by Campos himself and other major league soccer coaches. These drills and games allow the kids to demonstrate their skills, work as a team, and show their passion for the sport.