FAST momentum continues with global channel count growing nearly 14% year-to-date 

Gracenote, the content data business unit of Nielsen, has  expanded its Data Hub resource to include insights on nearly 1,850 active FAST channels for a broad understanding of global streaming trends and the programs that keep audiences engaged.  According to a new analysis of Gracenote’s industry-leading global video dataset, the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2023. These insights and more are captured in the latest release of the Gracenote Data Hub covering Q3 2025 unveiled today.

 

Notably, FAST channels offer a greater percentage of more recent content than SVOD services. Nearly half of current FAST programming was produced in the last 5 years compared to nearly one third on premium SVOD. Focusing on content produced in the last 15 years, the numbers jump to nearly 80% for FAST and 68.5% for SVOD.

Given the linear, scheduled nature of FAST channels, the prevalence of TV programming is significant. In fact, nearly 93.1% of available content on FAST is TV programming (when individual episodes are counted). Comparatively, 88.8% of available content on top SVOD services is TV programming.

Sports accounted for the largest increase among all content types for SVOD in the last three months, a jump of 13.2%. By comparison, movie content on SVOD grew 10% while TV content increased 9.2%.  Focusing on FAST, sports programming was down 3.7% over the same period but up 14% year-to-date.

Other findings in the new Data Hub update include the following:

  • Focusing on FAST genre composition, documentary accounted for the largest concentration of programming at 16.1%
  • Drama was the second most prevalent genre at 10.6% while news was third at 9.9%
  • Looking at FAST genre growth, news led all categories with a 37% programming increase followed by horror with a 30% increase
  • In terms of SVOD, major platforms grew their overall content offerings by 9.8% in the last three months
  • Amazon added the most titles quarter-over-quarter (12.6%) followed by Paramount+ (6.4%)

 

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