Fasten your Social Media seatbelts: Marketers ready for Full Take-off

Is social media just a tool kids can use to communicate with their friends, or is there some marketing advantage? For years, marketers have been grappling with if and how social media should be deployed. Numerous findings are showing a definitive answer: marketers are embracing social media in major ways—most notably their budgets.

New results from The CMO Survey indicate that companies continue to spend heavily on social media. All spending numbers are on the rise among the U.S. companies that took part in the August 2011 survey. Executives reported their companies are currently spending 7.1% of their overall marketing budgets on social media. This percentage is expected to increase to 10.1% over the next year and to 17.5% in the next five years.

To download report CLICK on link below;
http://cmosurvey.org/files/2011/09/The_CMO_Survey_Highlights_and_Insights-Aug-2011_Final.pdf>