The Fastest Christmas Song in the World. [Put a smile on your face]

This year Draftfcb in Zurich and BMW Switzerland are once again presenting a Christmas greeting which is somewhat speedier than usual, this time with the title “The Fastest Christmas Song in the World”.

BMW customers have received a special holiday card with a sound chip which plays a strange-sounding version of the classic Christmas carol “Jingle Bells”. The recipients can find out why the song sounds so odd by scanning the card’s QR code or by clicking on the link fastestchristmassong.ch.

There they can find a short film, which explains how the song was created. The new BMW M135i, which produces 320 horsepower, was used as a recording studio. Taking this mobile sound studio round the track was Martin Tomczyk, BMW DTM professional driver. Occupying the other seats is the Zurich Acappella Group.

To view and listen the video CLICK on link below;
http://fastestchristmassong.ch/>

Credits
Key personnel at BMW: Mark Backé (Marketing Manager), Miranda Amsler (Senior Manager Advertising), Jan Bolliger (Senior Manager Online)
Key personnel at Draftfcb in Zurich: Dennis Lück (Executive Creative Director), Christoff Strukamp and Stephanie Lang (Art Directors), Maximilian Kortmann (Copywriter), Sandra Kopplin (Consulting)
Sound: Kirschner Music
Film production: Lamar Hawkins, Christopher Novak, Pumpkin Film AG
Direction: Götz Hudelmaier
Post production: Fraqment
Online: Sebastian Palka, Nikita Loges, Stephan Fühner, drei elemente gmbh