FCG Latino to lead Nielsen Hispanic outreach effort in Chicago.

FCG Latino, a division of Flowers Communications Group (FCG), will lead the media and community outreach efforts of Nielsen in the Chicago Hispanic community.

The agency will specifically assist Nielsen, the nation‚s television ratings company and a business unit of The Nielsen Company, in its efforts to communicate accurate information regarding Local People Meters (LPMs). LPMs enable Nielsen to provide local markets with overnight demographic television ratings every day of the year. To communicate accurate information regarding its LPM service, Nielsen has committed to an extensive outreach campaign to ethnic communities. In the greater Chicago area this campaign includes open communication, sponsorship and education for community organizations and leaders, elected officials and media. FCG Latino is charged with building that brand visibility in Chicago‚s Hispanic community.

“We are pleased to partner with FCG Latino and utilize their cultural knowledge and expertise in Hispanic strategic marketing communications,” said Patricia Andrews-Keenan, vice president, communications and community affairs. “Providing a forum for our target audience enables us to demonstrate and inform consumers about the Nielsen People Meter service. Ultimately, we want them to be more knowledgeable if selected to participate as a sample TV household.”

“Our goal will be to develop programs that capture and communicate the essence of the Nielsen measurement process with an integrated marketing platform to include community outreach, media relations, and engagement marketing,” said Joseph Nebolsky de Ochoa, senior vice president, Flowers Communications Group-FCG Latino. “With the forecasted growth of the local Hispanic population, we are excited to assist Nielsen in enhancing its existing efforts, developing new initiatives and continuing to generate positive awareness of Nielsen.”