Felipe Díaz-Arango named Head of Strategy at PACO Collective

PACO Collective announced hiring Felipe Díaz-Arango as the new Head of Strategy, bringing over a decade of diverse agency experience to the role. The current VP and Director of Inclusion and Strategy, Mari Sanchez, will transition into a reduced role working with PACO on special projects as she moves into the next phase of completing her Ph.D. in Sociology at Harvard University.

Previously at Alma and FCB Chicago, Felipe is a cross-disciplinary storyteller and cultural student with a keen eye for marketing strategy and research. He approaches his work with rigor and fearlessness to push behind surface-level impact, all with a spirit of friendly collaboration. During his career, he’s won six Effies and one Cannes Lion in categories spanning public health, insurance, quick-service restaurants, and alcohol.

“As we step into 2024, a year that holds the promise of unprecedented growth and innovation for PACO, the combination of our Strategy department’s robust capabilities and our commitment to inclusive creative excellence positions us as a best-in-class solution for brands aiming to engage with today’s intersectional consumer. As PACO embraces this transition, we’re enthusiastic about the dynamic future under Felipe’s guidance. “said Ozzie Godinez, CEO.

“I’m drawn to PACO because everyone here is personally driven by dissatisfaction with our industry–namely, its failure to make inclusivity an actual practice versus just a buzzword. PACO Collective walks the walk, both in their creative output and in their everyday processes behind the scenes. I’m especially impressed by the inclusive strategy discipline that Mari Sanchez has established here and profoundly humbled by the opportunity to build on it to further our mission.”, “said Felipe Díaz-Arango