Felix Perez Exits Telemundo Spot Sales.
July 16, 2001
Felix Perez has decided to try his hand at developing a marketing, promotional and advertising focused company to help advertisers on a local, regional and national basis maximize their opportunities in trying to reach Hispanic consumers.
Mr. Perez will be leaving his post as VP Spot Sales at Telemundo in the next week and will be announcing his new venture shortly. Previously, he was the VP & GM of Hispanic Broadcasting Corp. New York radio stations WCAA-FM & WADO-AM. Additionally, Mr. Perez was the President of Katz Hispanic Media and and before that was the VP Local Sales Manager for Univision Communications New York television station WXTV-TV.
The interest in reaching Hispanic consumers by new advertisers, has offered an array of opportunities for Hispanic advertising and media professionals such as Mr. Perez.
