Fernández appointed General Manager of Adfonic for Spain, Portugal and Latin America.

Adfonic, one Europe’s independent mobile advertising marketplaces, announces the opening of its new office in Madrid and appointment of Oscar Fernández as General Manager for Spain, Portugal and LATAM. Fernández is also General Director of the Mobile Marketing Association (MMA) in Spain and founder of Viyoi.TV, part of the crazy4media group.

Oscar Fernández will head the new operation and will lead the growth of the company in Spain, Portugal and the LATAM region.

Oscar Fernández said: “As the mobile industry continues to experience spectacular growth, mobile advertising is becoming an essential component of any successful media campaign.”

He continued: “It is a pleasure to join the Adfonic team, who know how to deliver return on investment for brand advertisers in the mobile medium. Spain and Portugal, and Latin America are rapidly growing markets for mobile advertising.”

Victor Malachard, CEO Adfonic, said: “We are delighted to welcome someone with Oscar’s knowledge of the mobile advertising market to the team. The appointment of a General Manager for Spain, Portugal and Latin America is an important part of Adfonic’s global expansion following our recent funding round of EUR5.2 million. We already serve ads in 192 countries and are focussing on priority regions for growth including Western Europe, North America, Latin America and South-East Asia.”