Fernandez – Sales Development Director @ Galavisión.

Jacqueline Fernandez has been named Sales Development Director for Galavision by Lucia Ballas-Traynor, General Manager of Galavision.

In her new position, Ms. Fernandez will be responsible for developing strategic marketing plans and presentations to achieve ad sales revenue goals as well as to attract new advertisers to the network. She will be based in New York City and will report to Ms. Ballas-Traynor.

Ms. Fernandez joins Galavision from People en Español, an AOL Time Warner publication, where she served as sales development manager, working closely with the advertising staff in formulating strategic marketing guidelines, presentations and initiatives. She also served as a key member on the launch team of Parenting Bebe, The Parenting Group’s first Spanish-language magazine.

Prior to joining People en Español, Ms. Fernandez spent two years as manager of custom publishing and business development coordinator at The Parenting Group, a division of Time Warner Inc. She began her six-year tenure at Time Warner as a production coordinator for Time Magazine.

Previously, she worked at Hatchette Filipacchi Magazines first at American Photo and Popular Photography as an advertising sales and marketing coordinator and then at Woman’s Day as a senior advertising production coordinator. Ms. Fernandez also worked at McCaffrey and McCall Advertising where she was account coordinator for Bacardi.