Fiore to host DeWalt events.

DeWALT announced that the face of sports at Univisión, host of “República Deportiva” and winner of several Emmy Awards, Fernando Fiore, will host various DEWALT-sponsored events throughout the year.

“Fiore is one of the most influential and well-respected sportscasters in the U.S. and has built a loyal fan base with his hard-working, energetic and dedicated personality. Fiore’s qualities are in line with the DeWALT brand and naturally resonate with our target end user,” commented Hector Vallejo, Hispanic Marketing Manager from DeWALT. “We will leverage Fiore during jobsite and community events where Fiore will have the opportunity to interact with our users on a personal level.”

“DeWALT is the number-one power tool manufacturer and provides contractors with power tools that help them do their jobs better,” commented Fernando Fiore. “I believe in this brand and admire its end users and am thrilled to have the opportunity to participate and interact with them during DeWALT events.”

Throughout 2008 and 2009, Fiore will be present during DEWALT events in cities including Miami, New York, L.A., Houston, and San Antonio.