Five Cs of Creativity: Lessons from Cannes Lions ’23
July 6, 2023
By Raquelle M. Zuzarte
The infectious excitement pulsating through the Croisette always revolves around the world’s most creative minds. Cannes Lions 2023 did not disappoint — from Lizzo to Spike Lee to a sheer-clad Rihanna, the potential for human creativity galvanized delegates hailing from São Paulo to Shanghai.
Creativity is at the core of humanity and here are the Five Drivers of Creativity that I observed during the Festival — Conviction, Challenge, Courage, Clout, Coalition.
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