Five Marketing Resolutions for Success in 2014 [INFOGRAPHIC]
February 5, 2014
A new year brings new marketing goals, plans, budgets—and lots of critical decisions. To help you make the right ones, this week’s infographic recommends five marketing resolutions for 2014. Culled from a variety of sources, these resolutions will synch up your marketing efforts with the most important trends in digital advertising this year.
You should hereby resolve to …
Crank up content marketing: Nearly 30% of all marketers say it’s the most significant trend of 2014, but only 7% of B2C marketers say they’re “very effective” at it.
Make mobile a top priority: 15% of marketers say this is the year’s top trend, and consumer acceptance is the big reason why. By 2017, smartphones and tablets will make up 87% of connected device sales.
Spread your social wings: 84% of marketers use social media for content marketing. For best results, move beyond Facebook, Twitter, and LinkedIn to leverage newer networks like Tumblr and Instagram.
Get more visual: 51% of B2C marketers use infographics to get their message across; 73% use video.
Keep it simple: Consumers are tired of too much info and noise: 86% say they’re more likely to convert on brand sites that are less technical, easy to navigate, and deliver the info they want to know.
