Florida State University Online Hispanic Marketing Communication – Fall 2009.

Interested in learning more about how to reach Hispanics with your marketing campaigns?  Want to share your experiences with other seasoned professionals? An online course in Hispanic Marketing Communication will be offered again this fall semester by the Florida State University Center for Hispanic Marketing Communication. The Center, headed by Dr. Felipe Korzenny, is pioneering education in Hispanic Marketing and is the only one of its kind in the United States.

The online course is available to anyone interested and is particularly recommended for professionals currently addressing the Hispanic market, or those who would like to start a Hispanic marketing initiative. The course is also available to current university students.

The fall session begins August 24th and ends December 4th and includes topics such as cultural identity and its impact on consumer behavior, language use, Hispanic cultural insights for marketing, and case studies relating to Hispanic marketing. The course will also address research and marketing strategies.  The course is conducted asynchronously, making it possible for professionals to complete course requirements at their convenience.  Conference calls with Hispanic market professionals and scholars, engaging discussion boards, and unique projects putting students in touch with Hispanic consumers firsthand are all part of the course.  Professionals of all levels of experience will find the discussions engaging and the networking a valuable tool.

A certificate of completion will be issued to all non-degree seeking students who satisfactorily complete the course, and eligible students can receive three hours of undergraduate/continuing education credit.

For application information, contact Jennifer Boss at in*******@ca****.edu

THOSE INTERESTED ARE ENCOURAGED TO APPLY IMMEDIATELY AS REGISTRATION IS LIMITED AND THE COURSE BEGINS SOON.