Focus Multimedia Advancing Cesar E. Chavez Legacy.

The Cesar E. Chavez Foundation announced its selection of Focus Multimedia as the Foundation’s interactive agency of record. This partnership will enable the Chavez Foundation to utilize the powerful medium of the Web as an essential component of the organization’s educational programming, to ensure Cesar E. Chavez’s principles and work will continue to inspire current and future generations.

Focus Multimedia’s online expertise and vision will help guide the Chavez Foundation to effectively communicate its mission. This exciting partnership will drive the organization’s vision, values, and identity through online channels, including a new Web site to be launched this Spring at http:/www.chavezfoundation.org . The Chavez Foundation and Focus Multimedia will formally announce the partnership at the Foundation’s Third Annual Educating the Heart Dinner on April 11, 2003, in Los Angeles.

“The Chavez Foundation chose Focus Multimedia because they have built a fast-paced, highly effective and nationally recognized organization of dynamic and entrepreneurial professionals who combine their private sector savvy with the ideals of the nonprofit sector to deliver a full-service solution of online expertise and web development capabilities,” said Cesar E. Chavez Foundation Executive Director Andres Irlando. “I am confident that together with this talented Latino-owned agency we will advance the legacy of the most prominent Latino leader in American history, Cesar E. Chavez, well into the 21st Century.”

The Chavez Foundation will now have powerful interactive applications to reinforce its role as the definitive source and authority on civil rights leader Cesar E. Chavez. It will also allow the Foundation to promote its community programs, develop and expand its membership base, and communicate to a new generation Chavez’ legacy of non-violent civil rights struggle paralleling Martin Luther King and Mahatma Gandhi.

About Cesar E. Chavez Foundation and “Educating the Heart” Dinner The mission of the Cesar E. Chavez Foundation, a (501(c)(3)) non-profit charitable organization, is to improve communities by preserving, promoting and applying the legacy and universal values of civil rights leader Cesar E. Chavez. The Foundation achieves its mission through four programmatic areas: Civic Engagement; Sustainable Communities; Nonviolence; and Education, Arts and Culture.

The Foundation holds an annual Educating the Heart Dinner each year to commemorate Cesar Chavez Day of Service and Learning, which celebrates the life of Chavez and recognizes individuals who embody his legacy. This year, Senator John McCain will give the keynote address. House Democratic Leader Nancy Pelosi, L.A. County Federation of Labor Executive-Secretary-Treasurer Miguel Contreras, and Actor Edward James Olmos will be presented with Cesar E. Chavez Legacy Awards in recognition of their leadership in advancing Chavez’ key principles.