For Diabetes Awareness Month, Avocados From Mexico partners with the American Diabetes Association and Bomba Estéreo, turning the sweetest Latin song into a sugar-free anthem.

In recognition of Diabetes Awareness Month and World Diabetes Day, Avocados From Mexico and cross-cultural agency BeautifulBeast are raising awareness for diabetes, one of the top health challenges affecting U.S. Hispanics.

Launching on November 14, the campaign is a true collaboration among Avocados From Mexico, the American Diabetes Association (ADA), and the GRAMMY-nominated and Latin GRAMMY-winning band Bomba Estéreo. Together, they’re not only taking insulin out of the iconic hit released by Juan Luis Guerra but also igniting a movement to raise awareness about diabetes risks within the community. The release of the new version marks the 35th anniversary of the original version, which was launched in 1990. This is no coincidence, as it is also meant to remind Latinos of the importance of checking their glucose levels by the age of 35.

The campaign removed the mention of “Inject me your love like insulin” from La Bilirrubina and replaced it with a line full of optimism and love: “And inject me with your love, the force that gives me life.” Audiences familiar with the original song are already discussing the subtle yet powerful change that brings awareness to the risks of diabetes.

Bomba Estéreo, one of Latin America’s most influential bands, released the reimagined track La Bilirrubina Sin Insulina across their channels and on all streaming platforms like Spotify, Amazon Music, and Apple Music, supported by Sony Music’s commitment to amplify the message.

“ We aim to turn La Bilirrubina Sin Insulina into a cultural statement. It delivers a powerful health message in an unexpected way, embedding purpose into pop culture and inspiring audiences through music, declared Flor Leibaschoff, Chief Creative Officer for BeautifulBeast.

The initiative also encourages listeners to take a simple test to learn their propensity to diabetes, with Avocados From Mexico donating $1 per test to the American Diabetes Association. This effort marks the beginning of an ongoing collaboration between Avocados From Mexico and the ADA, uniting two trusted names around one mission: inspiring healthier eating habits and reducing the risk of type 2 diabetes among U.S. Hispanics.

“Food is at the heart of our culture, and it can be the heart of our health, too,” said Álvaro Luque, CEO of Avocados From Mexico. “We’re more than just a food brand. We’re a brand with purpose. Our goal is to spark a movement toward better nutrition and empower Hispanics to take charge of their well-being. Through our work with the ADA, including La Bilirrubina, we’re tackling one of the biggest health issues affecting our community—diabetes—with the joy, flavor, and optimism that define Avocados From Mexico.”

“Growing up with parents who both have type 2 diabetes—and as a vegan myself—I’ve seen firsthand how important nutrition is for Hispanic families,” said Li Saumet, lead singer of Bomba Estéreo. “Taking a song so many of us already love and infusing it with a message of hope has been such a special experience. It’s the perfect example of how the power of music, combined with the health benefits of avocados, can inspire real change.”

Removing the “insulin” from La Bilirrubina marks the brand’s first-ever collaboration with the American Diabetes Association, designed to spotlight awareness and education in the Hispanic community. Throughout the year, the partnership will feature multiple initiatives connecting cultural foods with diabetes-friendly lifestyles.

With good fats, zero sugar, and endless versatility, Avocados From Mexico are a diabetes-friendly ingredient deeply rooted in Hispanic cuisine, making them a smart choice for flavorful, joyful meals that celebrate both wellness and heritage.

“What you eat can help prevent and manage diabetes, which is why it’s so important to share credible guidance on healthy food choices,” said Sheila Varshney, Registered Dietitian and Associate Director of Nutrition and Wellness at the ADA. “Through the ADA’s Diabetes Food Hub, people can find diabetes-friendly recipes that feature avocados—allowing them to enjoy the flavors they love while supporting their health.”
Through this campaign and beyond, Avocados From Mexico continues to invest in the health of future generations—empowering Hispanic families to make simple, joyful changes that can transform their well-being for life.

“It’s such an honor to collaborate with Avocados From Mexico on this purpose-driven campaign,” said Aldo Quevedo, CEO of BeautifulBeast. “It was truly a work of love for me personally, as my grandmother also battled diabetes.”

“The first time we heard this idea at the agency, we knew we had to make it happen,” added Flor Leibaschoff, CCO of BeautifulBeast. “It wasn’t an easy task—there were a million moving pieces—but we’re thrilled the day is finally here, and everyone can now dance to this sweet hit—without the sugar!”

This campaign is a fully integrated effort and required the seamless collaboration between BeautifulBeast (creative lead agency), Weber Shandwick (PR) and 270B (digital implementation). The production of the music track and all digital assets was made possible by Mixto Entertainment (Atlanta), Sony Music, Abrakadabra Films (Miami), and Latina Studio (Bogotá).