Ford and V-me Network break new Ford Fusion Campaign.

Ford Motor Company is the most marketer to tap Spanish TV network V-me for an integrated marketing partnership, with a new campaign for the 2010 Ford Fusion launching April 9th.

Working with long-time Ford Hispanic Agency Zubi Advertising, V-me developed Manejas la informacion Trivia, an innovative brand integration tied to Ford Fusion’s weekly presence in the hit music/interview series Estudio Billboard.

An in-program artist trivia presented via an animated crawl drives viewers to the ensuing break – where they see the answer revealed on the dashboard Navigation Screen of the new 2010 Ford Fusion, before moving on to a Ford Fusion spot.

“The Zubi team challenged V-me to create and execute a unique media extension for Ford Fusion”, said, Frank Donaldson, SVP/Director of Sales for V-me. “We were happy to collaborate with them, developing and delivering a creative idea to the right audience in our distinct environment.”

“We are thrilled with the innovative approach taken by Zubi and V-me to introduce the new 2010 Ford Fusion,” said David Rodriguez – Multicultural Marketing Manager, Ford Motor Company. “The youthful contemporary music environment and the high-tech brand integration within Estudio Billboard was a perfect fit for the new 2010 Ford Fusion.”