Ford Fiesta stars on Familia de Circo on Tr3s

Auto giant Ford Motor Company joins forces with Tr3s to star in the network’s new reality series “Familia de Circo”, which captures the heart and humor of Circo Hermanos Vázquez – a Hispanic family-run circus with a 40-year legacy. Under the co-created program, Tr3s will champion Ford’s Fiesta Movement, aimed to target millennials, by seamlessly integrating their brand message and assets within the synopsis of the episode through product placement, branded recaps and digital engagement on the multi-media reality series.

“Our marketing partnership with Ford leverages the strength of Familia de Circo’s bold characters and colorful storylines, as well as its solid following among Hispanic consumers,” said Carol Snell, Vice President of Integrated Marketing for Tr3s. ”The drama, humor and personalities of the show’s cast are perfectly aligned with the Fiesta Movement’s fast-paced and adventurous attitude.”
“Fiesta Movement centers around millennials spreading the word to their peers about the 2014 Fiesta through their unique and vibrant experiences with the vehicle,” said David Rodriguez, Manager, Multicultural Marketing of Ford Motor Company. “Tr3s presents a powerful platform to speak to Hispanic millennials and aligning with Fiesta Movement to provide a truly unique experience is a natural fit to help fortify the Fiesta message.”

The Ford Fiesta Movement is a social movement initiative created for the 2014 Ford Fiesta launch. Ford introduces 2014 Fiesta through the unique voices and content of 100 social influencers, making it Ford’s first completely user-generated campaign. The socially vibrant millennials make up the 100 Fiesta agents that are requested to complete several challenging monthly missions. One particular agent, Luciana Villalba from Miami, Florida, is tasked with driving to the Circo Hermanos Vázquez where she would have to become part of the show for an entire day as part of her monthly mission. Luciana is submerged in a circus experience and the entire performance is captured to create an out-of-show vignette that will air in December adjacent to the in-show integration segment providing Ford with a continuous storytelling opportunity. The spot will also be featured on Tr3s.com for fans to watch and become part of the experience. In addition, Luciana documents her experience and creates her own mission video, and invites viewers to watch the rest of her adventure through this user created content that will live online on FiestaMovement.com.

Premiering on Sunday, October 20th at 9:00PM EST, “Familia de Circo” will take viewers behind-the-scenes of a 40-year family-run circus under the antics and clashing egos of five Mexican brothers. Produced by High Noon Entertainment, the reality series chronicles the plethora of acts and operation behind the multi-million dollar empire that travels across the country to entertain beloved fans. The show is executive produced by Maria Badillo, VP of Programming and Production for Tr3s, and Sebastian Portillo, Director of Reality Series for Tr3s.