Ford Selects 3 Latina Breast Cancer survivors for National Education Awareness Campaign.

Ford with its Warriors in Pink program is teaming up with Susan G. Komen for the Cure to honor three Hispanic women for being examples of true warriors.

The Ford Warriors in Pink campaign recognizes special women whose strength and courage allowed them to overcome the fight against breast cancer and are now helping other women in their communities do the same.

This year Ford is honored to recognize three Hispanic women — Itzel Diaz from Miami; Rosa Garcia-Viteri from Los Angeles and Alma Horvath from Dallas. After battling breast cancer, these women are now dedicated to providing support to other breast cancer survivors and raising awareness about the importance of early detection.

“Cancer has done two things for me. It has given me the opportunity to make life better each time it has challenged me, and it has emphasized the need and responsibility I have to share my story to help others and spread public awareness,” said Rosa Garcia-Viteri, Los Angeles’ Warrior in Pink. “I’m a 56 year-old female who has fought five separate battles of breast cancer and survived for 24 years. By using myself as an example, it gives people hope that it can be done!”

The Warriors in Pink campaign is meant to empower women to have a brave heart and a determined soul, to fight like a warrior for the day when our world no longer loses our loved ones to breast cancer. Whether through a long-time survivor, someone who is currently fighting the disease or someone who understands the urgency to eliminate this threat, Ford wants to show that there is a warrior within all women, men and children.