Ford sponsor of Bellator Fighting Championships & ESPN Deportes.
February 12, 2009
Bellator Fighting Championships and ESPN Deportes announced .a sponsorship agreement with Ford Motor Company. The agreement names Ford as the exclusive sponsor in the automotive category for Bellator Fighting Championships, a 12-episode mixed martial arts (MMA) series set to premiere on ESPN Deportes April 4th.
“Ford’s position of quality and strength as well as their commitment to exceeding consumer expectations make them the ideal partner for Bellator,” said Bjorn Rebney, Bellator Fighting Championships CEO. “Ford clearly understands the importance of the Latino market and the significance of delivering for their consumer base, a philosophy which we at Bellator intend to mirror for years to come.”
“We’re thrilled that a premier brand such as Ford has joined us for the debut of mixed martial arts on ESPN Deportes,” said Lino Garcia, general manager, ESPN Deportes. “Mixed Martial Arts is becoming increasingly popular among Hispanics. Our coverage of Bellator Fighting Championships is an extremely valuable marketing vehicle for Ford to target the fastest growing segment of the population.”
