Ford title sponsor of Boxeo Telemundo.

Telemundo announced that Ford Motor Company has signed on as title sponsor for the network’s popular sports franchise, Boxeo Telemundo. The 2011 season premieres on Friday, January 21, live from Mexico City. It is the first of 12 stellar events throughout the year, which will take place in both Mexico and the United States.

The year-long partnership provides Ford with exclusive on-air and online sponsorship of Boxeo Telemundo, including branded entitlement. The Ford logo will also appear in Boxeo Telemundo graphics and on-site signage. In addition, Ford will sponsor Titulares Around the Ring, segments providing boxing enthusiasts with an inside look to the boxing world in Telemundo’s award winning sports news show Titulares Telemundo.

“Deportes Telemundo is thrilled to partner with Ford for the 2011 season of Boxeo Telemundo,” said Jorge Hidalgo, Senior Executive Vice President, Telemundo Network Sports. “Our viewers are devoted sports enthusiasts, the perfect target consumers for Ford and this unique partnership leverages our HD broadcast to connect Ford with this passionate audience.”

“Ford believes in the heritage and excitement of boxing,” added Dave Rodríguez, Multicultural Marketing Communications Manager, Ford. “Over the years, we have continuously committed ourselves to the sport of boxing and are proud to bring, in partnership with Telemundo, some of the most anticipated matches of the year to everyone.”