Former Sí TV Executive to Lead ¡Sorpresa!’s ad Sales Effort.

Juniper Content Corporation’s ¡Sorpresa! Network announced today that Mr. Weiden has joined ¡Sorpresa! as Senior Vice President of Advertising Sales. Mr. Weiden will lead the ad sales team with responsibility for increasing advertising sales for the ¡Sorpresa! Network and digital community. He will be based in New York and report to Leonard Firestone, COO of ¡Sorpresa!

Mr. Weiden comes to ¡Sorpresa! with over 20 years experience in television syndication and has been responsible for the sale of millions of dollars in advertising for nearly every demographic and programming genre. He served as Executive Vice President at Litton Media Sales and brings to ¡Sorpresa! a vast network of agency and client contacts. Prior to Litton, Mike served as executive director of ad sales at Sí TV which targets second and third generation Hispanics and an influential segment to ¡Sorpresa! Mr. Weiden also brings his experience with multicultural and independent television production gained as President for Sales at Fremantle Media, Pearson Television, All American Television and LBS Communications over a 15 year period.

“As ¡Sorpresa! approaches the important one million subscriber mark, Mike’s relationships with media buyers and their clients significantly add to our capability to access advertisers interested in reaching the fast growing Hispanic demographic,” commented Stuart B. Rekant, Juniper Chairman and CEO of ¡Sorpresa!